Once when I was home during holiday (That doesnt happen very much if u are a VITian), my sister called me aloud. She was watching the television and wanted to show me an interesting advertisement. Yes, I did enjoy it. It was the famous Hutch wala dog back in action...replacing the zoozoo(which i personally didnt like neway! i love that pug)Getting back to my work, I realized how much we look ahead to these ads for the entertainment they provide. At college and everywhere around, I have found television advertisements being talked about with much deep-rooted interest. Yes, they do influence us too.
However low we may think of these advertisements and that they dont affect our shopping lists but the truth is they really do..Cmon who wont agree that the cute Dog in the hutch ad switched fortunes for Hutchisson essar inc. or that Hrithik roshan has finally added some postivity in the balance sheet of the once infamous cheap brand cinthol..!! In most of the cases, the shopping sensibility is guided more by the credibility of the ads rather than the products. It is the value or significance associated to the products by the T.V ads that sells the product.

Today, ads have grown much beyond the dimensions of marketing, flowering into a full-fledged popular culture.Advertisements are being viewed for the entertainment value that they offer. It is the entertainment part of the ads that appeals to a larger group of viewers, especially youngsters.
A viewer of television ads will not miss recognizing them as Infotainment. These, at times, cease to exist as entertainments alone. The creative elements of ads hold the attention of the viewers. The ads of virgin mobile, mentos, surf excel, happydent white are just a few to name.
The language, dresses, hairstyles, music, lifestyle, etc promoted by these ads come to be recognised as the status quo. The phrases, music, dialogues, mannerisms and concepts employed and propagated by the ads could be seen reflecting in the day-to-day life of an average Indian. References of these television ads in movies, serials and even real life talks, show the continuum. Upon this, the greatest impact that these ads are making upon the viewers is the effect on their very life style.
Advertisements are emerging as a popular art form, thereby influencing the marketing strategies and promoting consumerism. Next time you sit in front of the television, just check how much time you devote for advertisements and how much you enjoy it.
Divij